Explore Our Packages

Tokyo Scout helps international brands understand Japan before they spend heavily on expansion, distribution, retail outreach, marketing, or launch planning.

The work sits somewhere between market research, cultural strategy, and on-the-ground scouting. Instead of giving you a generic market entry report, Tokyo Scout looks at how your brand might actually fit into Japan’s retail, lifestyle, and consumer landscape.

Every project is scoped based on your category, goals, timeline, and research needs. Some brands need a focused market read. Others need a deeper report, launch strategy, or ongoing support.

Research

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Scouting

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Launch

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Strategy

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Creative Direction ✳︎

Research ✳︎ Scouting ✳︎ Launch ✳︎ Strategy ✳︎ Creative Direction ✳︎

Market Audit

A focused first read on your brand’s potential in Japan.

The Market Audit is designed for brands that are curious about Japan, but not yet ready for a full research report or launch plan. It gives you a practical overview of where your product may fit, what challenges may come up, and whether the market is worth exploring further.

What’s included

  • Review of your brand, product, pricing, and positioning

  • Initial category overview in Japan

  • Early competitor and adjacent-brand references

  • Notes on cultural fit and local appeal

  • Basic retail and pricing observations

  • Initial risks, opportunities, and friction points

  • Recommended next steps

Best for brands that want a smart starting point before committing to deeper research or expansion planning.

Scout Report

A deeper, more visual report on where your brand could live in Japan.

The Scout Report is the core Tokyo Scout service. It gives you a detailed view of your category, competitors, retail environments, pricing, positioning, audience fit, and possible market entry angles.

This is useful if you want a grounded understanding of the Japanese landscape before approaching retailers, distributors, buyers, partners, or agencies.

What’s included

  • Category landscape overview

  • Competitor and adjacent-brand research

  • Retail environment scouting

  • Store, neighborhood, and lifestyle references

  • Pricing comparisons

  • Product positioning notes

  • Visual examples from the Japanese market

  • Local consumer and cultural observations

  • Opportunities for differentiation

  • Risks, barriers, and possible workarounds

  • Suggested market entry angles

  • Practical next-step recommendations

Best for Brands that already see Japan as a serious opportunity and want a clearer picture of where they fit.

Launch Strategy

A practical strategy for entering Japan with more clarity and direction.

The Launch Strategy turns research into an actionable plan. This is for brands that are actively considering Japan and need guidance on how to position themselves, where to show up, who to target, and what steps to take first.

Rather than giving you a broad, corporate style market entry deck, Tokyo Scout focuses on realistic recommendations that fit your brand’s identity, resources, and stage of growth.

What’s included

  • Brand and product positioning for Japan

  • Recommended launch approach

  • Target customer and audience direction

  • Retail, pop-up, partnership, or community opportunities

  • Competitor and pricing context

  • Suggested stores, neighborhoods, and cultural spaces to explore

  • Messaging and localization notes

  • Product assortment feedback

  • Go-to-market priorities

  • Early outreach or sales direction

  • Risks, barriers, and recommended workarounds

  • Clear action plan for next steps

Best for Brands preparing for a serious Japan push, whether through retail, distribution, partnerships, pop-ups, events, or direct to consumer testing.

Custom Japan Entry Support

Flexible support for brands that need help beyond a one-time report.

Some projects do not fit neatly into a single package. Custom support is available for brands that need more specific research, ongoing guidance, store scouting, buyer preparation, product feedback, or hands-on help as they explore Japan.

Custom support may include

  • Ongoing advisory

  • Retail scouting

  • Store and neighborhood research

  • Product feedback from a Japan market perspective

  • Competitor tracking

  • Buyer or distributor preparation

  • Pop-up or event concept development

  • Brand localization notes

  • Pitch deck or sales material feedback

  • Japan market expansion planning

  • Monthly support for brands actively exploring the market

Best for Brands that already see Japan as a serious opportunity and want a clearer picture of where they fit.

Not sure where to start?

If you are curious about Japan but still early, start with the Market Audit.

If you already know Japan is interesting and want a clearer view of the landscape, the Scout Report is usually the best fit.

If you are preparing for a launch, retail push, pop-up, partnership, or distributor conversation, the Launch Strategy will give you a more complete plan.

Tell Tokyo Scout what you are building, and we’ll help you figure out what Japan might do with it.